{"id":33554,"date":"2021-10-29T19:56:19","date_gmt":"2021-10-29T19:56:19","guid":{"rendered":"https:\/\/www.brandcaregroup.rs\/?page_id=33554"},"modified":"2023-10-19T23:09:13","modified_gmt":"2023-10-19T23:09:13","slug":"merchandising","status":"publish","type":"page","link":"https:\/\/www.dev.brandcaregroup.rs\/en\/merchandising\/","title":{"rendered":"Merchandising"},"content":{"rendered":"

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Whether you are at the beginning of a sales journey or you just need certain solutions for an already defined sales strategy, the Brand Care team offers a wide range of services in the field of sales and hiring an experienced and reliable sales team that can help you effectively position at various points of sale. will encourage consumers to choose your product.<\/p>\n

The goal we set through merchandising activities is that each point of sale has planned products, in the best place and in the full range.
\nEvery day, 30 merchandisers are in stores, visiting an average of over 900 points of sale, thus covering the entire territory of our country, possessing advanced technology with the help of which it collects daily data on the point of sale.
\nOur extensive retail experience allows us to work with our customers to design custom retail solutions that meet the unique needs of their business.<\/p>\n

Activities performed by our merchandisers:<\/p>\n

Merchandising<\/strong>
\nThe main tasks when entering the facility are:<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row css_animation=\u201dnone\u201d animation_in_type=\u201dtransition.slideLeftIn\u201d animation_in_offset=\u201d100\u2033 animation_in_duration=\u201d1300\u2033 animation_in_delay=\u201d0\u2033 css=\u201d.vc_custom_1603541367657{margin-bottom: 50px !important;}\u201d][vc_column width=\u201d1\/5\u2033][vc_icon type=\u201dopeniconic\u201d icon_openiconic=\u201dvc-oi vc-oi-loop-alt\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603402477452{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

An overview of the state of stocks in the warehouse and the addition of primary and secondary positions<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-window-restore\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603402516359{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Product placement according to FIFO and FEFO methods<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-tag\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603402580412{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Setting regular \/ special prices<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-file-text\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603402592474{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Review of short deadlines, and check the OOS of all items that are listed<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-shopping-cart\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603402612553{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Direct and suggestive sales through sending requests<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row css=\u201d.vc_custom_1603400033656{margin-bottom: 30px !important;}\u201d][vc_column]

Implementation of planograms<\/strong><\/p>\n

Through the implementation of planograms, we harmonize the position and number of items with the method of purchase and consumer habits. The goal of the implementation is to improve sales as a result and at the same time provide the optimal level of stock of your products.
\nThe importance of having a proper and implemented planogram is also shown by the fact that PWD can be reduced by an average of as much as 23%.<\/p>\n

Main tasks during the implementation of the planogram:<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row css_animation=\u201dnone\u201d animation_in_type=\u201dtransition.slideLeftIn\u201d animation_in_offset=\u201d100\u2033 animation_in_duration=\u201d1300\u2033 animation_in_delay=\u201d0\u2033 css=\u201d.vc_custom_1603541558661{margin-bottom: 50px !important;}\u201d][vc_column width=\u201d1\/5\u2033][vc_icon type=\u201dopeniconic\u201d icon_openiconic=\u201dvc-oi vc-oi-ok\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603535663163{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Organizing and arranging products according to the retail plan, making sure that the shelf is clean and tidy<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon type=\u201dmaterial\u201d icon_material=\u201dvc-material vc-material-sync\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603536222339{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

He places the products from the warehouse on the sales area, taking care that the shelves are full<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-wrench\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603539927100{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Installation \/ removal of POS materials if necessary<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-tag\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603540286230{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Setting regular \/ special prices<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/5\u2033][vc_icon icon_fontawesome=\u201dfa fa-camera\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603537112221{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Photographing after work<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row css=\u201d.vc_custom_1603400033656{margin-bottom: 30px !important;}\u201d][vc_column]

POS material setting<\/strong><\/p>\n

POS material crucially influences customer behavior if it is placed in the right place and if it draws attention to a certain product in an attractive way and directs it from the competition to you. The Brand Care team provides a complete solution from idea, production, distribution to material storage. And with the help of our external team of designers, each POS material will be designed according to your wishes.<\/p>\n

Activities that follow the setting of POS materials:<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row gap=\u201d35\u2033 css_animation=\u201dnone\u201d animation_in_type=\u201dtransition.slideLeftIn\u201d animation_in_offset=\u201d100\u2033 animation_in_duration=\u201d1300\u2033 animation_in_delay=\u201d0\u2033 css=\u201d.vc_custom_1605722649910{margin-bottom: 50px !important;}\u201d][vc_column width=\u201d1\/6\u2033][\/vc_column][vc_column width=\u201d1\/6\u2033][vc_icon type=\u201dmaterial\u201d icon_material=\u201dvc-material vc-material-assignment_turned_in\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603540183305{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Received a request from the client for the setting of POS materials<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/6\u2033][vc_icon icon_fontawesome=\u201dfa fa-paint-brush\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603539623836{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Design, production and storage of materials in our warehouse<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/6\u2033][vc_icon type=\u201dentypo\u201d icon_entypo=\u201dentypo-icon entypo-icon-doc-text-inv\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603539775680{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Making a plan and setting up POS materials<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/6\u2033][vc_icon icon_fontawesome=\u201dfa fa-camera\u201d color=\u201dcustom\u201d size=\u201dlg\u201d align=\u201dcenter\u201d css=\u201d.vc_custom_1603539569496{margin-bottom: 10px !important;}\u201d custom_color=\u201d#bd1522\u2033]

Taking photos and sending reports after the job is done<\/p>\n<\/div>[\/vc_column][vc_column width=\u201d1\/6\u2033][\/vc_column][\/vc_row][vc_row css=\u201d.vc_custom_1603400033656{margin-bottom: 30px !important;}\u201d][vc_column]

Why Merchandising Matters:<\/strong><\/p>\n

    \n
  • The use of merchandising in sales activities is estimated that it is possible to achieve a constant increase in sales of 20-75%, depending on the type of goods.<\/li>\n
  • Sales decisions at the point of sale are greatly influenced by the appropriate placement, display and presentation of products on the shelf, so it is important to have positioning solutions emphasizing their competitive advantage.<\/li>\n
  • More than half of the lost sales days come from 2% of OOS lasting more than 10 days. These statistics show the impact on your sales and customer loyalty to your brand. Brands that leave their seats unfilled for a long time risk losing their share of shelves and damaging both their reputation with sellers and their consumers.<\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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